Success Story for:
Travis Mull of Pedego Tennessee Valley
Pedego Tennessee Valley is a Cleveland, Tennessee based electric and pedal bicycle and accessory dealership. Travis Mull began his business in late 2014 under the name Tennessee Valley Trikke. As he explored options in the personal electric vehicle world, Travis decided to become a distributor of the Pedego line of bicycles due to their reputation for quality and reliability. This decision expanded his customer base tremendously. He has built on that over the years by expanding into bicycle accessories, complementary products, and a line of high-quality non-electric bicycles. Travis and his son have recently become active in the area’s BMX community. Also, they have plans to add BMX bikes and accessories to the current line.
Community, youth, and health have been focus areas for the Mull family. Their commitment to the community is what led them to want to start a small business. Travis has always had an interest in owning and working on two-wheeled vehicles. Knee problems led him to investigate the electric bicycle industry and the benefits of ownership. Once he discovered the Pedego line, he knew it was the right fit for his business vision. His decision has proven over and over again to be a sound one as Pedego has provided a tremendous amount of support.
Mull recognized the benefit of working with local small business specialists who could assist with all aspects of starting and growing a niche business. He first became aware of the Tennessee Small Business Development Center through its partnership with the Cleveland Bradley Business Incubator. Over the years, center business counselors have worked with him on cash flow planning, marketing decisions, product expansion, location choice, payroll and employee classification, and loan package development.
Pedego Tennessee Valley is the recipient of the 2016 Rising Star award for the TSBDC at Cleveland State. Travis’ discipline and drive to make continuous business improvements led to the decision. Pedego Tennessee Valley has seen consistent growth over the last two years, doubling revenue year after year. Travis is planning a store renovation and an inventory expansion for 2017 to capitalize on the area’s market reception of both the Pedego line and pedal bicycle products. He is currently in the process of working with TSBDC staff on a business loan application package to fund this expansion.