Success Story for:

Michelle French of Animal Element Equine, Inc.

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Founded in 2009, Animal Element Equine, Inc. is a woman majority-owned enterprise which includes three additional directors. The firm is engaged in providing animal supplements on a retail and wholesale basis to a global customer base. Products are focused on the growing market segment for natural healing, proven therapeutic effectiveness and detox properties for animal health. The initial target market was equine products, but now has expanded to include items for small animals.

Animal Element Equine, Inc. requested the assistance of the Tennessee Small Business Development Center (TSBDC) at Roane State Community College, seeking marketing advice and guidance on expanding into other export markets. The TSBDC provided assistance with both the domestic market and international markets. In regard to international markets, technical assistance and export advice was provided in cooperation with the TSBDC’s International Trade Center with additional financial guidance through Ex-Im Bank. The TSBDC utilized its certified international trade specialists along with its Euro Monitor data base to develop reports for expanding the client’s business in Dubai, and new markets in Greece, Poland, Brazil and Australia. As a result of expanding international markets, monthly sales have doubled. At the time of this report the company was on track to reach $1,000,000 in sales for the fiscal year of 2016.


 The TSBDC is a vital service to small business, providing Animal Element Equine, Inc. with resources for growth and expansion that otherwise seemed unattainable. These services have allowed for future growth possibilities and support.



Michelle French

founder, Animal Element Equine, Inc.

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