Success Story for:

Evelyn and Donald Bonds of Pour Vous Spirits, Wine & Beer

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Photo of Evelyn and Donald Bonds

Don and Evelyn Bonds came to the TSBDC in February of 2013.  They were preparing to open Pour Vous Spirits, Wine & Beer in the Indian Lake Area of Hendersonville, TN.  They wanted to discuss marketing their business and review their financial pro forma review.

The TSBDC made the recommendation to reduce their print advertising, since their target is women, mid-high income, 30 – 60 years of age, and instead hire a web designer and digital media consultant to assist with social media. The client retained an outside consultant to develop a website and social media campaign. The TSBDC reviewed the pro forma, compared it to local competitors, and confirmed their financial projections.

After working with the TSBDC Donald and Evelyn Bonds opened Pour Vous Spirits, Wine & Beer in the summer of 2013.  They immediately hired 12 people and made a sizable owner investment. The firm has over 10,000 sq. ft. of space which includes more than 1,000+ wines, wine- tasting bar, walk-in Humidor, Growlers, gift items, barware, and 100’s of beer selections.

“We are so grateful to Charles Alexander, director of the Tennessee Small Business Development Center for helping us successfully launch our new venture, Pour Vous Wine, Spirits and Beer Warehouse.  What an awesome resource they were to us for developing and implementing a marketing plan appropriate for our industry, location and size.  The research and free seminars were invaluable and represented a huge cost savings.  Their recommended list of vendors has also given us a great tool for choosing partners who contributed immensely to a smooth opening of our store.” – Evelyn and Donald Bonds

We are so grateful to Charles Alexander, director of the Tennessee Small Business Development Center for helping us successfully launch our new venture, Pour Vous Wine, Spirits and Beer Warehouse.  What an awesome resource they were to us for developing and implementing a marketing plan appropriate for our industry, location and size.  The research and free seminars were invaluable and represented a huge cost savings.  Their recommended list of vendors has also given us a great tool for choosing partners who contributed immensely to a smooth opening of our store.

Evelyn and Donald Bonds

Owners, Pour Vous Spirits, Wine & Beer

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